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So what I’m saying is your profile headline should be the “Purple Cow”.Here are some singles dating profile examples of Purple Cow headlines…The fact of the matter is you’re never going to attract women online if your profile is lame. If you walk into a field full of cows, they all look the same, right?On most dating sites, there are thousands of men signed up. What happens if, out of nowhere, a bright purple cow stumbles into the field? When you leave the field, the purple cow will be the one you remember.This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.Remember, every element of compelling copy has just one purpose — to get the next sentence read.
So it’s fairly obvious that if people stop at the headline, you’re already dead in the water.The first few headlines are catchy because they’re original and mildly humorous.The last one is a funny way to describe the type of woman you’re interested in.Only the ones drawn in by an attention-grabbing headline will continue on to read the first sentence of your copy. A great headline convinces more people to read your copy while a poor one sends potential customers searching for somewhere else to spend their money.This leads us to another famous Ogilvy quote: “It follows that unless your headline sells your product, you have wasted 90 percent of your money…” Ogilvy believed headlines were so important that he viewed them as being worth 90% of the money invested in advertising. Headlines are so important that a single word can impact a campaign dramatically.
They create an initial impression that either draws readers in or pushes them away.